Good sales department – a special world and treats it to in a special way. First, all recruits must be distinguished clearly defined communication skills, their speech must be competent and easy. Secondly, they should be able to quickly analyze received during the conversation with future customer information and use it to make decisions. Third, the sales department – this close-knit team whose members must be at least, not conflict, or better yet, friendly and open people. This initial requirements that the employees are sales must necessarily respond. In addition to bringing high standards for candidates, the company itself must understand that the job of sales manager is associated with stress and, therefore, to try to create the most conducive atmosphere within the company, or at least, the department. Necessarily need to give managers the opportunity to participate in the formation of a batch of proposals; manager's name first to find out that, given time, the market demands and their knowledge can help when it comes to preparing the output of new products or services to market. Encourage initiative is very important – it stimulates employees to seek unconventional methods of work. Also, the construction of sales must be considered that the direction of the company's need for training. This is a short-term training or seminars. Such training as "a breath of fresh air" for employees. Beginners can quickly join the team and learn all the nuances of working, and employees with the experience helps to refresh existing knowledge. Very happy Sales managers are involved in competitions, for example, for the best employee of the month. Competitive element can significantly improve sales. It is important to remember that not only the title "Best Employee of the Month", but the prize must be welcome. Then the results will not keep you waiting. Encouraging initiative, carrying out continuous training, using a variety of motivational circuits, both tangible and material, you can build active sales department, who with honor will be held every storm, and at the same time, sales of the company will meet forecasts and expectations of management.