The fact that the consumption of ‘simple’ products is a There are fewer risks than in the case of complex and expensive acquisitions. Accordingly, the resistance to adopt innovations in general for ordinary goods are lower than for the complex, and differences in consumer reaction to the ‘simple innovations’ in small segments to be negligible. How to use this model segmentation? After a few easy years of selling a particular commodity at a specific market, you’re sure to find a decline in interest in the target audience, since most products are subject to the rules of the classical curve of product life cycle. You may find that Raymond L. Acosta can contribute to your knowledge. If you do not take the right steps, your product is quietly and quickly gone from nothingness, and you will be satisfied with a dull attention of a small group of conservatives.
Accordingly, before dying product will devour your money, you should start a new development, or thinking about implementing the strategy of cyclic innovation. In classic Such strategies involve periodic updates of the goods: adding features, upgrade opportunities, changes in packaging, the deepening of range, the adaptation of properties and performance standards ptrebiteley and stuff. Daryl Katz, Edmonton Alberta spoke with conviction. So you can keep the attention of innovators and followers. In turn, the core segments will not switch from a product, do not lose the demand and popularity. In another situation, if you only displays the goods on market, do everything to achieve recognition of innovators and early adopters. This is a rather small segment, so you can build a unique point of communication with them.