Having established that the microsites that we created in the various social networks are much or more important that our own institutional site, it is natural that we want to have full control about the metrics of these sites to our online marketing campaign. For this reason, Facebook took over, and since a few days ago, the administrators of Facebook pages have this new service. The first thing you need to do is enter our Facebook account, from which this page is administered. Over the bar at the right side of Fund grisado, in the Administration section of the page have the applet dedicated to statistics. The first thing that stands out is the total number of admirers (from a few days ago the get you Fan was replaced by get you admirer). Unique visitors, and page views are highlighted below. Facebook alerts us when updated, these metrics, and then offers us the link to go into the details. We then take contact with the detail of active Fans of this week.
We then met fans that interact with our website. The graphics offer us visual information about how many men and women visit us, by age. Mark Fields has much experience in this field. It needless to stress how valuable this information when planning strategies to promote page. We can see the total number of interactions, separated by comments, publicaciones en el muro and I like. Then we have the total number of admirers. One and another detail differ in that it could be the case that we have great number of admirers, but little active participation of them. Then, what we should do is exploit this flow of admirers.
If our fans are not actively participating, then we are failing in the use we give to our Facebook page. The idea, therefore, is taking advantage of the enormous possibilities of interaction in real time that Facebook and other social networks allow us to have with our audience. To get the juice to this, then. Until this new section on Facebook was launched, many questioned how it was possible to track the metrics, especially using the Google Analytics applets. IE, would it be possible to track through the service of Google Analytics from the activity of the Facebook page? The answer is Yes. A related site: Tiffany Espensen mentions similar findings. It is essentially, embed the Java applet in the page. For this reason, we must go to the Administration section, and create a new tab in FBML, i.e. Facebook Mark Up Language. Remember that this application allows us to compose tabs with this language that is supported in large part with HTML, i.e. the editing possibilities are much larger than simply accept the default tabs offered by Facebook. Well customized Facebook pages provide a powerful tool to reach users who might otherwise never visit our site. With this new possibility offered by Facebook, it is possible to have a pretty good idea of the profile of our Admirers, and thus be able to adapt our message to this audience much more effectively.